Recent Rock and Roll Hall of Fame inductee and male breast cancer survivor, Peter Criss, was in attendance for Hard Rock Cafe’s fifteenth annual Pinktober campaign for breast cancer as a Hard Rock’s Pinktober artist ambassador. Having survived male breast cancer, Criss is at the forefront to raise awareness of this disease, educate men about the importance of early detection, and combat the notion that only women are affected by breast cancer.

Additionally, Criss took part in an Advertising Week panel, hosted by Hard Rock Cafe’s CMO, John Galloway. Along with representatives of WhyHunger and the Breast Cancer Research Foundation, Criss discussed the importance of corporate philanthropy and shared his experiences with breast cancer.

 

For more information, visit www.hardrock.com.